Prep the owner call: known, assumed, unknown
Lesson 5 of 6 · CRE prospecting: the off-market pipeline
1 · Learn the move · Cognitive verifier
Most call prep fails the same way: something a tenant or site manager said gets written into the notes, hardens into 'fact,' and the broker opens the call asserting something the owner never said. Credibility gone in one sentence. The cognitive verifier makes the model interrogate the file before you dial: every item lands in KNOWN with a source, ASSUMED with its basis and a confidence word, or UNKNOWN converted into an actual question. The script that comes out can only assert KNOWN facts, and the assumptions become the questions. Which is what a first call is for anyway.
I'm calling this owner tomorrow. What should I say? [PASTE]
2 · Your turn. You write the prompt
A letter you sent in January finally produced a callback: the owner of a 21,600 SF warehouse will take your call Thursday. You have the county record, your notes from a May door visit, and the prior letter. What you say in the first ninety seconds decides whether there is a second call.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.