Write the land listing that sells without overselling
Rung 9 of 10 · Persona + value framing
1 · Learn the move · Persona + value framing
Most land listings read the same and bury the one thing a buyer needs. Yours should differentiate, framed for the buyer who actually wants this parcel, the recreational buyer, the builder, the off-grid buyer, and lead with the true feature that matters to them. The persona-plus-value pattern does this: name the likely buyer, then frame the parcel's real, pasted attributes as the value to that buyer, per platform, because a LandWatch buyer and a Facebook buyer read differently. The grounding line is absolute and it is a misrepresentation problem, not a creativity one: describe only features that are in the facts you paste, never invent acreage, access, utilities, views, or buildability, because a made-up feature is a misrepresentation that follows you into the closing. Two more rules hold. Describe the PROPERTY, not the buyer as a member of any group, keep the copy about the dirt. And the strategy of pricing just under the competing inventory is a way to sell faster, positioned honestly, never a promise that it sells or a claim about days on market. You get differentiated, platform-native copy that's true to the parcel.
Write listings for this parcel for LandWatch and Facebook. Here are the real facts. [paste the parcel facts and the likely buyer]
2 · Your turn. You write the prompt
You're reselling a 10-acre parcel: paved county-road frontage, power at the road, seasonal creek on the east line, gently rolling, zoned for a single home, 20 minutes from a national forest. Your likely buyer is a recreational/weekend buyer. You want differentiated listings for LandWatch and Facebook Marketplace, priced just under the competing inventory to move it, without the AI inventing a feature you didn't give it or promising it'll sell. Write that prompt.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.