The leasing proposal that leads with their win
Rung 9 of 10 · Persona + value framing
1 · Learn the move · Persona + value framing
A leasing proposal from the owner's side is a sales letter, not a price quote. You lead with what the space does for THIS prospect, the floorplate, the light, the move-in date that fits their expansion. Then you land the terms and the ask. AI writes a persuasive version instantly, and that's the trap: it will confidently name an asking rent, promise a signage right, or invent a market comparison the owner never authorized. Persona + value framing keeps it selling and honest. You take the landlord-rep seat, feed it only the availability the owner confirmed, and hard-wire the discipline: asking rent is a [YOUR NUMBER. From your own market analysis] slot, TI and base rent stay exactly as the owner pasted them or read [OWNER TO CONFIRM], nothing gets promised outside the pasted availability, and lease language goes to counsel. The letter opens the door; it doesn't sign the deal.
Write a proposal to lease my office suite to a prospect. Make it sound great and get them to sign. [PASTE THE AVAILABILITY]
2 · Your turn. You write the prompt
You're the landlord-rep marketing Suite 1200, a 6,200 SF office suite on the 12th floor, available 2026-10-01. The owner will accept a base rent of [OWNER TO CONFIRM] and is offering a $45/SF TI allowance. The prospect is a growing firm that toured last week. You have NOT run a market-rent analysis to set the asking number, and the owner hasn't confirmed the final base rate.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.