The expired-listing play
Rung 9 of 10 · Persona + value framing
1 · Learn the move · Persona + value framing
Expired listings convert better than almost any lead, and the owner is getting a dozen identical 'I can sell your home!' texts. The skill is making AI diagnose why it didn't sell first, then lead with the one change that would fix it, so your message is the only one that sounds like it read the listing.
You are a listing agent. Write outreach to the owner of an expired listing. [listing details]
2 · Your turn — you write the prompt
A listing near you just expired: 96 days on market, priced $30K over the comps, three dark iPhone photos, a two-line description. The owner is frustrated and buried in generic 'I can sell your home!' texts. Write a prompt that drafts outreach that actually stands out.
Remember: the AI sees only your prompt — not this page. If the situation isn't in your prompt, it doesn't exist.
Optional — these shape the output when you run your prompt below, not your score.